Led the most successful relaunch in the Revlon Professional color brand portfolio in the last 5 years, driving +53% sales and +32% SKU productivity in less than a year.

A "big bet" strategic initiative to revitalize the demi-permanent hair color category, drive a significant sales increase in a key growth category, and steal market share from leaders L'Oréal, Redken and Wella.

MY IMPACT:

• Rebranding & redefinition of creative DNA, with new brand logo, package design, brand copy & storytelling
• Reformulation & development of patent-pending innovation
• Shade analysis & new color portfolio vision (+18 new shades) and SKU rationalization
• 360 launch campaign development

ASSETS DEVELOPED:

• Brand video
• Digital campaign (web, ecom, social media assets)
• Print Advertising
• In-Salon Posters / Merchandising
• Sales Materials