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Nice to
meet you.
I AM THE MOST DIVERSIFIED BEAUTY MARKETING EXPERT.
I AM A STORYTELLER.
I AM FROM NEW YORK. (AND LOS ANGELES. AND BARCELONA.)
I AM UNAPOLOGETICALLY FRAGRANCE OBSESSED. (AND BEAUTY ADDICTED.)
I AM EXCITED TO GROW YOUR BRAND.
How do I
grow brands?
50+ products launched across 8 cosmetics business categories
(Fragrance, Skincare, Haircare & Styling, Hair Color, Men's Grooming, Body Care, Makeup, Nail)
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Drove +53% sales for strategic growth brand
​​
CREATIVE CONCEPTING & BRAND VOICE
Storyteller & architect of consumer-centric brand messaging
(Revlon Professional, Calvin Klein, Lab Series, Le Mini Macaron, NOOMI Skincare, and more)
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High-margin NPDs drove Total Brand Margin +1PPT
​​​
​
Created 6-figure CPG category expansion plan
(AWAY)​
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