Led strategy to elevate fragrance collection for leading national drugstore with Fine Fragrance positioning, strengthening the olfactive offering to compete with Bath & Body Works and Victoria's Secret.

Creatively, we added the Master Perfumers' signatures to the packaging design to amplify the signature-crafted positioning of the fine fragrance concepts and consulted on launch events akin to fine fragrance brands, including presenting the fragrances to the press with the perfumers in attendance.

MY IMPACT:

• Developed 4 new fragrance concepts designed to compete in trending fine fragrance white space territories
• Led fragrance house briefs & fragrance evaluation
• Led client presentations for concept buy-in & go-to-market planning
• Go-to-market launch management of core range (In The Tropics, Wind Kissed, Forever Paris, Secret Woods)