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ENCOUNTER Calvin Klein

FRAGRANCE

Expertise

FRAGRANCE STORYTELLING • COLLATERAL DEVELOPMENT • AD CAMPAIGN BEHIND-THE-SCENES CONTENT • TALENT MANAGEMENT • EVENTS & PR

As part of the NYC-based Global Marketing team, we launched the first men's fragrance franchise in a decade for the Calvin Klein fragrance portfolio at Coty Prestige.

MY IMPACT:

• Fragrance evaluation, storytelling & descriptive copy

• Olfactive fragrance experience with Master Perfumers to bring fragrance design to life

• Talent management & launch events with Aleksander Skaarsgard, Lara Stone, Olivia Wilde, Italo Zucchelli, etc.

• Design, forecasting and production of promotional materials for 80+ markets

• Ad Campaign Behind-the-Scenes Video