The launch and development of flankers was an important lever to impulse performance and market share of our Masterbrand businesses, especially where Regional relevance was critical to business success, for example:

• DARK OBSESSION was developed to address a specific market gap for a modern, intense oriental fragrance for men in the LATAM market.

• SHEER BEAUTY and SHEER BEAUTY ESSENCE extended the commercial success of BEAUTY while reinterpreting the aura of femininity with a lighter, fresher and slightly fruitier composition that offered a more versatile & youthful alternative to the heady white floral that dominates the original. These fragrances were designed to meet specific needs of the European and Asian markets.

• ETERNITY AQUA for Women, the feminine counterpart to the blockbuster ETERNITY AQUA for Men, launching two years after the successful men's launch.

MY IMPACT:

• Fragrance evaluation, storytelling & descriptive copy

• Design, forecasting and production of promotional press materials for 80+ markets