Creative. Brand. Management.

Outside Advocacy
From A Beauty Insider

Brand Development

End-to-End Launch Strategy

Innovation & Packaging

Product Roadmapping

Copy & Voice

Market Research & Consumer Profiling

Wide-angle lens on your business, strategy & brand plan from a multi-category beauty expert

Unbiased analysis & recommendations

with a "how to win" attitude

15+ years fusing corporate (Estée Lauder, Coty, Revlon) & disruptive startups

In-depth understanding of ingredients, formulation, packaging, consumer preferences & retailer dynamics

Keeping profitability and efficiency in balance with an eye on the bottom line

"Big business" implementation for startup brands

Unique background in development: grounded in conceptualization to bring brand, product & content vision to life

Creative briefs anchored in strategy & driven with purpose